Are your marketing tactics working?

Companies/business owners try many different facets of marketing, sometimes multiple campaigns are running at the same time. However, in the end no matter what business you own, your marketing campaigns or sources should be measured and reviewed periodically. Here are some hints:

Pay attention to your sales, they should be going up. Make sure you measure your incoming leads, appointments, sales, etc. Don't base your "sales" measurement on one aspect, every company is different. You have to do your homework, and find out if your advertising/or promotional activities are producing responses. Get client feedback and be a "giver". The best way to spread word of your business is to help others in the process. Get to know your connections instead of "selling" to them.

Having followed the above hints, ask yourself are my final sales growing. Make sure that all your networking, mailers, and marketing campaigns are getting you final results, and that you are getting a positive return for your marketing/sales investments.

Maria Suzette Smith
www.elitetitleonline.com
www.grapevinecommunities.com/sales/

Where has marketing gone?

Marketing in the real estate world has changed quite a bit. We have gone from print advertising, direct mail, event marketing, and knocking on people's doors to the world of the internet. Professionals are running from newspapers, T.V., mailings, and old media. The hottest new wave of marketing is Web 2.0, email lists, and network marketing. Our new marketing goal for 2009, should be to learn to master the new wave of marketing, and try new things. However, let's not ever forget to make a personal connection, to make phone calls, and meet our clients in person. In the end, building a relationship whether through the internet or through the mail, adding a personal touch makes it worthwhile.

Maria Suzette Smith
Elite Title, Inc.
www.elitetitleonline.com